{"id":362,"date":"2016-06-22T11:33:54","date_gmt":"2016-06-22T08:33:54","guid":{"rendered":"http:\/\/eero.storijapan.net\/log\/?p=362"},"modified":"2018-03-29T16:41:51","modified_gmt":"2018-03-29T13:41:51","slug":"20160622-2","status":"publish","type":"post","link":"https:\/\/eero.storijapan.net\/docfolio\/20160622-2\/","title":{"rendered":"20160622"},"content":{"rendered":"

Jussi Koitela send me two texts to ponder. “Self branding anarchist…<\/a>” \u00a0(In Finnish) looks at how\u00a0self-employed political\u00a0activists and creatives fit to the\u00a0new-work ethos. The text attempts to\u00a0update\u00a0the critique of new-work. But\u00a0other then looking at how social media serves the demands of new-work, the text\u00a0fails in\u00a0providing\u00a0new insight on the matter.\u00a0I think Tero Nauha’s old article “Pickpocketer or Politician<\/a>” (In Finnish) is still more successful in building awareness. A\u00a0recent text by\u00a0Janne Saarakkala also covers issues well<\/a>\u00a0(In Finnish).<\/p>\n

The “Self branding anarchist..”\u00a0looks at the case of self proclaimed “anarchist on watch” Suvi Auvinen and analyses\u00a0her status as a new-worker, primarily through\u00a0her presence in\u00a0social media. She\u00a0is an outspoken anarchist and has used media\u00a0to create awareness for\u00a0projects she’s been\u00a0involved with. Through this exposure she\u00a0has gained nationwide recognition as an political intellectual, who can be consulted on any issue. The text argues that she is actually a\u00a0tool for ideologies advocating\u00a0self-employment and that she has made her\u00a0political efforts\u00a0vain by popularising them. The\u00a0argument is that anarchistic practices\u00a0cannot remain autonomous\u00a0in corporate controlled social medias.<\/p>\n

That\u00a0argument is as silly as claiming that critical thinking\u00a0could not manifest as text.<\/p>\n

The critique is unfair to Auvinen and fails to see her as a precariat object conforming to the pressures of new-work conditions. She is an antagonist whose\u00a0struggle for autonomy\u00a0we are witnessing and learning from. I see her as an accelerationist and her relation to mainstream media as\u00a0an effort to implode its\u00a0exploitative nature. She already has\u00a0broader\u00a0audience than the old leftist People’s News\u00a0magazine<\/a> which published the critique.<\/p>\n

I’m not her fan. I think her presence in social medias was\u00a0irritating. She\u00a0was fast to react to news but\u00a0her responses were\u00a0fuelled by feel-good-hype and her update pace was breathtaking. I do feel\u00a0that\u00a0her efforts in making anarchism know do\u00a0more good than harm. I\u00a0got to know her 2011 when I was visiting the Jokikatu squat (More on Jokikatu in the\u00a0waybackmachine archive<\/a>\u00a0in Finnish)\u00a0when there were plans to make Turku the “Subculture Capital of Europe 2011”.<\/p>\n

The other text Koitela send me was “The Artist-in-Consultance: Welcome to the New Management<\/a>“. The article\u00a0by\u00a0Elvia Wilk recaps how different artist-in-residency programs for corporations have been organized through the years.\u00a0The text gives a\u00a0short introduction to organisations like the late\u00a0Artist Placement Group<\/a>\u00a0and tries to understand\u00a0why big companies (like FB or Google)\u00a0are\u00a0keen in inviting\u00a0artists to work with them. The reasoning is that through the artist’s body and by witnessing her\/his struggle, the workers of\u00a0the corporations get to\u00a0experience freedom and can align themselves\u00a0with\u00a0creative\u00a0culture (I have personal experience of this as a worker of the Kone Corporation<\/a>\u00a0approached me after I got a grant from the Kone Foundation<\/a>. We exchanged some messages and\u00a0it was fun).<\/p>\n

Andrew Norman Wilson tells a completely different story<\/a>\u00a0about artistic practice in the corporate sphere.<\/p>\n

Wilk text presents artists as particularly fitting workers to serve big businesses\u00a0desire for innovation and their aim to\u00a0revolutionize life through their designs.\u00a0Wilks argues that\u00a0artist&corporation collaborations a fact of life as artist cannot escape monetary economics. Instead of wasting energy to fight for the autonomy in\u00a0arts, the text tries to set a new angle\u00a0for corporate collaborations. The audience (and judge) of artistic practices that develop in partnerships with corporations, should be the ecological well being of the\u00a0planet. The text also sets a tactical guideline for these collaborations:\u00a0“The goal of the artist-in-consultance should not be to force the interests of business, art, and the planet to overlap, but to preserve their misalignment at all costs.”.<\/p>\n

Edit: Made a song about my-new-work.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jussi Koitela send me two texts to ponder. “Self branding anarchist…” \u00a0(In Finnish) looks at how\u00a0self-employed political\u00a0activists and creatives fit to the\u00a0new-work ethos. The text attempts to\u00a0update\u00a0the critique of new-work. But\u00a0other then looking at how social media serves the demands of new-work, the text\u00a0fails in\u00a0providing\u00a0new insight on the matter.\u00a0I think Tero Nauha’s old article “Pickpocketer … <\/p>\n

Continue reading “20160622”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[88,89,90,77,91,92],"class_list":["post-362","post","type-post","status-publish","format-standard","hentry","category-log","tag-andrew-norman-wilson","tag-elvia-wilk","tag-janne-saarakkala","tag-jussi-koitela","tag-suvi-auvinen","tag-tero-nauha"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":0,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"wp:attachment":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}