{"id":5195,"date":"2012-08-10T11:16:46","date_gmt":"2012-08-10T08:16:46","guid":{"rendered":"https:\/\/eero.storijapan.net\/docfolio\/contemporary-art-inspires-advertisement-industry\/"},"modified":"2018-12-11T16:49:21","modified_gmt":"2018-12-11T14:49:21","slug":"contemporary-art-inspires-advertisement-industry","status":"publish","type":"post","link":"https:\/\/eero.storijapan.net\/docfolio\/contemporary-art-inspires-advertisement-industry\/","title":{"rendered":"NO-CHAIR-DESIGN: Performance vs. Advertisement"},"content":{"rendered":"<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/eero.storijapan.net\/docfolio\/contemporary-art-inspires-advertisement-industry\/&quot;}' id='gallery-1' class='gallery galleryid-5195 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/eero.storijapan.net\/docfolio\/contemporary-art-inspires-advertisement-industry\/attachment\/5196\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/eero.storijapan.net\/docfolio\/wp-content\/uploads\/2012\/08\/tumblr_m8jdzzgwqR1qimc01o1_1280-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/eero.storijapan.net\/docfolio\/wp-content\/uploads\/2012\/08\/tumblr_m8jdzzgwqR1qimc01o1_1280-150x150.jpg 150w, https:\/\/eero.storijapan.net\/docfolio\/wp-content\/uploads\/2012\/08\/tumblr_m8jdzzgwqR1qimc01o1_1280-100x100.jpg 100w, https:\/\/eero.storijapan.net\/docfolio\/wp-content\/uploads\/2012\/08\/tumblr_m8jdzzgwqR1qimc01o1_1280-50x50.jpg 50w\" sizes=\"auto, 100vw\" data-attachment-id=\"5196\" data-permalink=\"https:\/\/eero.storijapan.net\/docfolio\/contemporary-art-inspires-advertisement-industry\/attachment\/5196\/\" data-orig-file=\"https:\/\/eero.storijapan.net\/docfolio\/wp-content\/uploads\/2012\/08\/tumblr_m8jdzzgwqR1qimc01o1_1280.jpg\" data-orig-size=\"1280,905\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/eero.storijapan.net\/docfolio\/wp-content\/uploads\/2012\/08\/tumblr_m8jdzzgwqR1qimc01o1_1280-1024x724.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Advertisement agencies use visual imagery form the contemporary art scene as reference material for their ad campaigns. Reference imagery (and other media) have a big impact on how the mainstream visual culture develops. It&rsquo;s a two way street as pop-culture imagery also inspires contemporary artists.. But most often artists take a critical view.<\/p>\n<p>Inspirational images can at sometimes be copied almost directly for commercial usage.. A creative director is all the time collecting appealing imagery which s\/he can use when explaining a concept to the photographer or video makers. Sometime direct references are made unintentionally.. Sometimes references are near exploitative.<\/p>\n<p><a href=\"http:\/\/no-chair-design.tumblr.com\/post\/18743891310\/the-plot-with-invisible-or-non-existent-design\" target=\"_blank\">In an earlier post<\/a> we covered an &ldquo;invisible car&rdquo; project originally made by a second year art student<strong>Sara Watson<\/strong> which hit the <a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/uk_news\/england\/lancashire\/8030766.stm\" target=\"_blank\">main stream news in the uk<\/a> 2009. Three years later (2012) Mercedes Bents published their &ldquo;<a href=\"http:\/\/www.carblog.co.za\/2012\/03\/06\/mercedes-benz-invisible-car\/\" target=\"_blank\">invisible car<\/a>&rdquo; &#8211; project and<a href=\"http:\/\/www.youtube.com\/watch?v=ZIGzpi9lCck\" target=\"_blank\"> youtube viral campaign<\/a> to promote their new pollution free car line.<\/p>\n<p>We&rsquo;ve also covered <a href=\"http:\/\/no-chair-design.tumblr.com\/post\/20068533418\/offside-ncd-c-interesting-link-between-the-art-of\" target=\"_blank\">how performance artist <strong>Roi Vaara<\/strong>&rsquo;s work<\/a> in 2006 was seen influencing fashion in 2012&hellip; Which\u00a0 brings us to the featured image above. Mr. Vaara (<em>also known for<\/em> <a href=\"http:\/\/no-chair-design.tumblr.com\/post\/12514888136\/here-is-a-still-showing-an-extract-from-roi-vaaras\" target=\"_blank\">chair related performances<\/a>) made an epic video over ten years ago called &ldquo;<a href=\"http:\/\/www.youtube.com\/watch?v=32QqmfxjNCs\" target=\"_blank\">Artist&rsquo;s Dilemma&rdquo; (youtube link)<\/a>. We started the <a href=\"http:\/\/oree.storijapan.net\/NCD-C\" target=\"_blank\">NO-CHAIR-DESIGN Campaign<\/a> 2011.<\/p>\n<p>I would love if the advertisement company behind the campaign would really had used our work as visual reference! But I guess there is no way to know..Anyway that&rsquo;s an inspiring picture&hellip;<\/p>\n<p>When we present our invisible chair we are often compared to this <a href=\"http:\/\/www.youtube.com\/watch?v=6NPF0A_vGC4\" target=\"_blank\">youtube viral video<\/a> made <a href=\"http:\/\/www.ramana.nl\/\" target=\"_blank\">illusionist Ramana<\/a>.. Everything is interlinked and one never know what&rsquo;s real or a copy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisement agencies use visual imagery form the contemporary art scene as reference material for their ad campaigns. Reference imagery (and other media) have a big impact on how the mainstream visual culture develops. It&rsquo;s a two way street as pop-culture imagery also inspires contemporary artists.. But most often artists take a critical view. Inspirational images &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/eero.storijapan.net\/docfolio\/contemporary-art-inspires-advertisement-industry\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NO-CHAIR-DESIGN: Performance vs. Advertisement&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1503],"tags":[1381],"class_list":["post-5195","post","type-post","status-publish","format-gallery","hentry","category-no-chair-design","tag-roi-vaara","post_format-gallery"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/posts\/5195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/comments?post=5195"}],"version-history":[{"count":0,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/posts\/5195\/revisions"}],"wp:attachment":[{"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/media?parent=5195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/categories?post=5195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eero.storijapan.net\/docfolio\/wp-json\/wp\/v2\/tags?post=5195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}