Hevoslinja: Ensimmäinen ratsastusreissu

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Ensimmäinen ratsastusreissu toteutui 29.12.2013 ja toinen kierros 5.1.2014. Molempina kertoina ratsastukseen osallistuivat myös Pietari ja Hanna. Hanna on veteraani-hevostyttö ja opastanut minua ratsastamisen aloittamisessa. Pietari on veroiseni noviisi ja on päättänyt seurata Hevoslinjan kehittymistä opetellen samassa itse ratsastamaan.

Kävimme tapaamassa Hannan vanhoja hevos-ystäviä Mitzun Issikkatalleilla ja saimme 2x2tuntia yksityisopetusta Lettu Kososelta. Ratsastimme Islanninhevosilla maisemoiduissa sorakuopissa. Kuljimme issikoille ominaista tölttiä, ravasimme ja pääsimme lopulta laukkaamaan.

Ekakerta hevosen selässä oli arkinen kokemus. Moottoripyörän selässä on paljon jännittävämpää. Hevosen harjaaminen kuumotti enemmän kuin ratsastaminen. Issikat ovat pieniä ja niiden käynti on kuulemma verrattain tasaista. Ensimmäiset metrit tölttiä olivat vaikeita, sillä hyppelehdin satulassa mutta lopulta laukkakin tuntui vaarattomalta.

Oli hankalaa saada hevonen tottelemaan.. Molemmat hevoset halusivat mielummin kävellä kuin juosta.

Hevoset suhtautuivat minuun ammattimaisella välinpitämättömyydellä.. Ne hoisivat työnsä ja välttelivät konflikteja. Lettu kertoi hevosten luonteesta yleisellä tasolla. Ydinajatuksena on, että ne haluavat syödä ja nukkua. Hevosten loputonta ruokahalua korostettiin moneen otteeseen.. Mutta en kiusallani halua uskoa että ruokahalu on eläimen määrittävin luonne. Se vaikuttaa vähättelyltä.

Jouduimme matkustamaan talleille autolla. Tulemme jatkamaan ratsastamista Pietarin kanssa Kaarelan ratsutalleilla Malminkartanossa jonne pääsee lähijunalla. Alkeiskurssia on kymmenen tuntia.

Jessen kanssa olemme suunnitelleet raveihin lähtemistä

[En] Introduction to “Parallel Ads”.

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Instead of making counter ads and jamming consumer culture Parallel Ads is an attempt to redirect cash flows away from corporations to small independent entrepreneurs. It is an effort to support marginalised industries (such as crafts and ethical foods) by making them look sexier then their corporate counterparts. The project has also helped to increase consumer awareness by clearing misconceptions consumers may have concerning specialised goods such as organic foods and sustainable designs.

The original goal was to select ethical (ecologically sustainable, local and good hearted) businesses by random and to provide artistic skills and tools to make street credible advertisements for them. These ads could then be distributed through the art world networks and be presented for global audiences through art fair screenings and exhibitions.

Similar project have been executed before. In most successful cases urban creatives have been successful in developing the services of small rural businesses, so that the entrepreneurs have been able to push their products to new markets. The most popular example is Guaraná Power (2003–) by artists’ group SUPERFLEX. The project initiated from a call for help by the guaraná farmers’ cooperative from Maués in the Brasilian Amazon. As a response SUPERFLEX helped to re-brand their Guaraná drink and to market their products globally. Parallel Ads is attempting to give urban manufactures similar benefits.

Parallel Ads was launched 2010 as a part of the Media Facades festival in Helsinki. The first Parallel Ad was made for an organic cafeteria “Galleria Keidas” in the Kallio district, Helsinki (Part two “Infomercial” ). The space was selected randomly, based on it’s menu (organic and vegan goods) and location in Kallio. The establishment owner participated in planning the ads. After completion both ads where projected onto building surfaces in Kallio as a part of video-art screening series curated by Gallery Alkovi. (Read more on the Keidas-case.)

The second edition of Parallel Ad was made for artist-blacksmith Jesse Sipola from Oshipala Airhammer Studios. This time the selection of whom to advert was not random, it was tactical. The project is intended solemnly online – And it aims to seriously expand peoples understanding on crafts and to clear clichés consumers project to blacksmiths. As the first effort a smithing festival called Rautasulka was streamed online using the Bambuser-service (See extract.). This was likely the first time contemporary crafts festivals where shown live online.

2011 a more detailed informercial “Jesse Sipola, Seppä | Blacksmith (2011)” of the praxis of blacksmith Sipola was published. In two years it has had more then 10K views and if currently featured on many blacksmith forums. Sipola used the same video material to edit a video targeted for his blacksmith peers. The edition Sipola made projects a more technical view on his craft. It is unclear which version has a more positive impact on the craft of blacksmithing. Both videos where recently presented as a part of the “Skills of Economy” event curated by Jussi Koitela. Crafts is the most important field of study for anyone interested in sustainable design and post-industrial economics.

The most recent Parallel Ads related action took place in Kemi as I made a small video about the local skateboarding site Kemihalli, run by the Meri-Lapin Rullalautailijat Association. The venture was made possible by the Heimo -scheme. As a controversial act I used the Heimo -scheme visual image in the design of the Kemihalli logo – Which is currently used by the association on their webpages.

Parallel Ads is useful for the associations, businesses and entrepreneurs who get help in marketing their services… But it also provides a framework for myself to connect different kinds of odd jobs (like making music videos: Kuukumina – Cajonero) into a sensible and artistic effort. Instead of promoting Indie-Capitalism (as defined by business week) the project is rooted in self-publishing traditions and will hopefully increase solidarity and understanding between grassroots organisations and the general public.

[En] Ore.e Ref: Metal Scavenging is Alchemy – Waste Expedition for Pixelversity 30.8.

[UPDATED: Added photos by Rasa Kavaliauskaitė. 3.9.2013] Post originally published at: http://www.pixelache.ac/

Photos on flickr.com


The copper scavenging workshop by Ore.e Refineries for Pixelversity went well. We changed the original plans and didn’t go to “Niemen Romukauppa” in Tattarisuo… Instead went to “Romuliike Meriokanto Raimo” in Kumpula. The price of copper was 4,20 per kilo and we made 16,80 profit. Profits where shared with the group. Some video streams to the Pixelversity Bambuser channel where made during the day (but mostly photos where taken). Above is the receipt of the copper transaction.


During the “Metal Scavenging is Alchemy” waste expedition, blacksmith Jesse Sipola and artist Eero Yli-Vakkuri from Ore.e Refineries will escort participants into the world of Copper Scavenging 30. August. This waste expedition is the 3rd organised within the context of the Pixelversity 2013 Waste/d theme. The expedition will take participants for a bike trip from Helsinki downtown (meet in Hakaniementori) to Tattarisuo.

Sipola is well tuned to the junkyard scene of Helsinki and has disassembled engines for copper at his smithy in Espoo. Ore.e Refineries is a company advocating sustainable design and has worked on copper  related projects since 2007, and invite you into a one day workshop  process for scavenging copper and making profit! There is detailed information about programme & expectations below. Copper can be found practically anywhere in the city.

Register your interest & contacts to participate: http://pixelache.muistio.tieke.fi/pv13-waste-expeditions-oree and don’t forget to read more about Copper also.

Related blog post:



Concerning workshop, travels and program: Eero Yli-Vakkuri (Ore.e Ref.) / eero //äät storijapan.net / +358 5057 29743

Converning Pixelversity 2013 Waste Management Expeditions: Andrew Paterson / andrew //äät pixelache.ac / +358 5040 23828

PROGRAM (via Ore.e Ref.)


Meeting in Hakaniementori at 10:00. We’ll make a ~15km bike trip from Hakaniemi to Niemen Romukauppa Oy (http://www.niemenromu.fi/  ) in Tattarinsuo metal junk yards. While biking trough the city we’ll  keep a look for copper related trash on the way. When copper related  junk is found it’ll be scavenged on the field. Niemen romu is open until  16:00 and so we’ll need to arrive around 14:00 to have a proper look  around.

You’ll need a bike, wire cutters, gloves, a box cutter, backpack, food/water and a positive attitude.

Looking at the city as a mobile scavenger

Visiting the Museum of Technology area

We’ll sell the copper we’ve collected durign the workshop

Talk about the experience.

All of the profit goes to Jesse?

Optional Day 0. (Before the workshop)

Participants are encouraget to scavenge all sorts of copper containing junk from the  city and their homes before the workshop. The copper you bring along will be traded to cash at Tattarinsuo 30.8. Construction sites are good places to look for  material. If you are having trouble finding dumpsters in Helsinki try  using the https://www.facebook.com/groups/roskalava.helsinki/ service.

Tutorial on how to peel electric wires in Helsinki: http://youtu.be/ZTdrz6C5phg

Look for electric wires, old tvs, computers, transducers, power supplies, electric machinery

You’ll need wire cutters, gloves, a box cutter, a backpack, a bike, flashlight and a positive attitude.

The  stuff you collect does not have to be clean. A focus of the workshop is  that we’ll


30.8 Hakaniementori to Rattitie 12-14 (Tattarisuo)
15km bike trip will take 2-3 hours
10:00 Departure by bike from Hakaniemen tori (Center)
~12:00 Museum of Technology (Viikintie 1, HKI)
~14:00 Niemen Romukauppa Oy, Rattitie 12-14 00770 HKI (Tattarisuo)
Perhaps we’ll buy beers and ciders with the profits? Biking back will possibly be harder (but funnier).

Link (Short link: http://bit.ly/10Z7WQp ):

 ABOUT COPPER (via Ore.e Ref.)

Copper is one of the first metals people have learned to use and it has a lot of applications. Modern cities and lifestyles are dependent on  it. It is the best medium for transmitting information and energy.  You’ll find it inside walls and computers, conveying electricity and  bits. As it doesn’t rust it’s also used in plumbing systems and as a  roofing material. “Copper is 100% recyclable without any loss of quality”.

It’s mostly hidden form plain site, inside transducers and PVC  insulation – So people aren’t aware how much of it is wasted. As  buildings are renovated it’s common to dispose of old electric wires by  throwing them in the trash… When you learn to look for it you start to  see the city in a new way. Every dumpster is a treasure chest filled with copper bullions turned into spaghetti. A kilo of copper can be sold  for 3-to-5 euros!

But before you start profiting from extension cords and copper  strings you’ve pulled from your amplifier, you’ll have to strip the  insulation. Inside 10 kg of the common three-phase copper cable (similar  to what you find in laptop chargers) there is nearly 2,8kg of copper.  You also need to know where you’ll get the best price for your efforts. See the city from the scavengers perspective; hunt for copper junk in Helsinki!


Ore.e Refineries on North-South theme
Manufacturing a Copper Plate for Printmaking (2007): http://youtu.be/_AsNsZxosiE
Copper Scavenging – Helsinki: How to Peel Electric Wires. (2013): http://youtu.be/ZTdrz6C5phg

On copper as a material: Jussi Parikka – An Alternative Deep Time of the Media: a Geologically Tuned Media Ecology https://vimeo.com/72676524#t=963